10 Reasons Why Your Business Badly Needs An eCommerce Website In 2007BY: Abel Quitoriano
1. More and more people are looking for your products and services in the Internet. Every year, up to 80 billion search engine queries are done by US Internet users alone. Whether your product category is on the mainstream or in the niches of niches, there are searches being done related to your product or service every single day. 2. If your customers cannot find you in the Internet, they will purchase from your competitor who has an eCommerce web site instead. Research shows that majority of people prefer shopping online. 71% of online shoppers report they were able to find better sales and discount offers online than offline via a retail or catalog merchant. So don’t be on the losing end by not having your own website. 3. Customers can purchase your products 24 hours a day, 7 days a week from any part of the world. This translates to one word. Convenience. Convenience for your customers and convenience to you as well. It’s a whole lot easier compared to setting up physical store fronts, in expensive high traffic locations, stocking them with inventory, and hiring personnel by the hundreds or thousands. 4. Acquiring of customers is a lot more cost-effective than hiring a flock of sales reps to push your product. Day and night, your website can work tirelessly, conducting even up to hundreds of simultaneous product demos and presentations through the use of multimedia. 5. Your customers expect it. An eCommerce website will project a professional image for your business giving it credibility. In fact businesses without web sites receive suspicion from potential customers. 6. Significantly lower advertising cost compared to traditional print, tv or radio ads. Tri-media is far more costly compared to an electronic website. A website's reach, when marketed properly, is far greater as well and with an excellent web site design, your business can even look bigger and better than your top competitors in your industry. 7. You can funnel targeted leads into your eCommerce website and gain measurable results on all your online promotion. Studies on consumer spending habits show that customers are more likely to buy from you when they are the one’s who sought you rather than when you seek them. Since the average person is bombarded by advertisement everyday, these unsolicited ads train him or her to ignore Ads on TV, radio or print and billboard. The whole essence of marketing your products and services in the Internet is that you are simply looking for people who are already looking for you. People who are eager to learn about what you have to offer. And best of all, these online promotions can accurately be measured so you can weed out the losing campaigns and focus on the winners. 8. Improve customer service The most effective means to increase sales is by helping your customers on their buying decisions. By providing instant information about your products or an online form to gather feedback and customer inquiries, you significantly improve customer service through your website. 9. Establish relationship with customers. Since eCommerce websites have means to gather data from its customers, knowing a lot about your customers helps in establishing a relationship with each one of them. Making it easier to update them with new offers, promos, and useful content. 10. Online spending is increasing every year. Last year (2006), $24.6 Billion was spent on online retail in the US during the holiday season alone. Online spending is is increasing every single year and time will come when electronic purchases will outnumber traditional physical purchases. To end, if these reasons compel you to put up an eCommerce web site for your business, we would like to invite you to visit http://www.daksol.com/ecommerce-web-site-design.php and get a free consultation.
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