How To Build A Website | A Killer Little Word to Boost Your Google PPC Response

Of the Google PPC tips you may have seen this year, today's is likely to be the one, most likely to increase your Click-Through-Rate (CTR). Possibly by more than 30%.

First, a little background. Google does not allow advertisers to put words in their ad text like, "CLICK HERE" or "LOOK HERE." And there's a very good reason. Why?

Because those work very, very well at attracting attention! Typically much better than any other 'call to action.'

But if every PPC advertiser were using those words, in Google's eyes (and most other peoples' too) the overall quality of the 'Google experience' would decrease.

Because over time, the web page would sink into a bunch of text with conflicting, "CLICK HERE's" all over the place.

But as a sharp advertiser, you can sometimes use a similar phrase to good effect, without breaking Google's rules. Here's how;

Use the single word; "HERE" (only don't put it all in capitals, as that's not allowed by Google) so let's make it; 'Here'.

And now a very important, Official Wallet Health Warning; using this word may get your CTR soaring. Great! But hold on a second...

Because CTR is only one of the variables you need to be optimizing your ads for.

You'll also need to monitor your Conversion Rate. So make sure that you are getting leads or sales as a result of the text in your ads. While we may have discovered a proven method to trigger an impulsive click by your prospect, you need to be very sure you're not just paying for useless clicks.

As always; test, test, test. And keep testing. Make yours a continual process of improvement, testing and monitoring. That�s truly the proven way to win with Google PPC.

Roger Hall of BetterClix.com develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Pay-Per-Click ads that work, with his popular FREE series of PPC Tips for advertisers. Available at: => www.betterclix.com/adwordsmyths.html

I searched for months online, before I found a program, where I didn't need to know any HTML or tech geek programming stuff and helps me build search engine optimized web sites that are search engine friendly, that my visitors would love and will get me much higher ranking in the search engines. The program that I discovered for building highly optimized web sites, is: Site Build It

The video below shows you exactly what is possible with Site Build It.

You can read my honest Site Build It review here...

A very great guide for beginners, that will shows you how to earn affiliate commissions from other peoples products. Jeremy shows you in detail exactly how to build highly targeted websites around a merchant's products or service. Highly recommended for those who want bigger affiliate checks.

To get the full story visit, Jeremy's affiliate marketing website.

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