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Article Marketing Vs Business Blogging For Free Website Traffic

BY: Shrinivas Vaidya
Words: 431

Any online business needs traffic in the form of unique visitors. Visitors that might convert into customers if are treated with great quality content, that will, help them in any way.

Let's try to have a closer look at the two most popular means of free traffic generation techniques.

1)Article Marketing..

In this type a webmaster writes an article 9like this one) and submits it to an article directory so that others can read it. At the end of the article the authors write a small bio just like a text ad with a link pointing to their website. If the reader likes the article he may (or may not) click on the link in the resource box to visit the website for more interesting information. This creates a new unique visitor.

In most case such article come with free reprint rights. This means that other webmasters looking for fresh new content have a permission to place this article on their website provided they retain the author's information with a live hyperlink to the author's website.

This is considered the biggest advantage in article marketing. If you write enough article then the traffic coming to your website can have a viral effect overtime. Very well written articles have a capacity to bring traffic years after the articles have been written.

2) Business Blogging..

Blogging comes in various forms and various platforms. Many people think a blog as an online diary. They just keep a record of their daily life activities. However many marketers have started to look blogs as a business promotional tool. A regularly promoted and maintained blog can bring a lot of traffic to any website.

But then why have I compared article marketing and business blogging? The reason is simple; both must be done on a frequent basis. it's no use writing just one article and expecting big results with your online business. Also just setting up a blog at your website and not updating it with new content on a regular basis is worthless.

The only difference between these two is that the articles that you write don't reside on your website but in an article directory. This has an advantage that they get a much broader publicity. On the other hand the articles you post on a blog reside on your server and might take a longer time to bring traffic.

Because of the frequently updated of blogs and article directories, search engines loves both of them and might include the articles from these two into their search results for extra and free traffic.

Copyright Shrinivas Vaidya