Beating Adwords - Is it Really Any Good?BY: Terry Barker
Beating Adwords, is the recently updated, ground breaking ebook from Carson and Kyle, also known as the Wealthy Affiliates. It is in my opinion, the most useful and most up-to-date AdWords guide available to date. Beating Adwords is the first ebook published by these young, talented, enthusiastic and successful internet marketing entrepreneurs. These young guys who live and work in Canada (if you can call making 60K+ a month from Internet Marketing working), met at college and got into Internet and Affiliate Marketing to help them through college. By the time they graduated, they were making so much money from the internet they set up on their own, and became full time internet marketers. Talented copy writers and programmers in their own right, the respected owners of WealthyAffiliate.com now have a loyal following of 'Apprentice' Wealthy Affiliates. More than anything, these kids have cracked the adwords code, and become masters of Pay Per Click (PPC) Marketing, using this medium to develop many successful Affiliate Campaigns. Beating Adwords is therefore, the 'superior AdWords guide', providing an expert look at Google AdWords and simplifying the whole notion of earning significant and residual online income as an Affiliate Marketer from a Google AdWords campaign or other PPC advertising campaign. It is written in an easy narrative that both a newbie and non-technically minded beginner can understand and yet is jam-packed with unique and advanced strategies for experienced internet marketers alike. Beating Adwords takes you by the hand and leads you step by step, initially explaining the concept of PPC advertising and affiliate marketing (the process of marketing someone's product for a commission per lead or per sale). It expands on the process of affiliate marketing, showing you in easy to follow steps how to set up a Google AdWords account and campaign correctly and efficiently to generate a much higher income and return on investment (ROI) with lower Cost Per Click (CPC) expenses. To give you a feel for the depth of coverage in this definitive guide, here is the book's contents: Section 1 - Introduction Section 2 – Getting Started Section 3 – Affiliate Programs Section 4 – Advertise Your Product Section 5 – Outsmart Your Competition Section 6 Adwords Optimization Section 7 – Web Pages that Sell Section 9 – Bonus Section 10 – Resources Of particular important to the internet marketer, are the sections on Keyword and Market Research. PPC can be very costly and time consuming unless you know how to go about the step by step procedures effectively, this is where Beating Adwords scores. In many ways, PPC is a welcome change to traditional advertising. Certain keywords or phrases that people type into a search engine lead to hundreds and hundreds of search results that pertain to that specific keyword. Advertisers on the net using a PPC campaign have to come up with a plethora of keywords that are associated with their business or product, so when potential customers type in these keywords, it will lead them to their site. This is pretty much the whole concept that operates behind PPC. This is how a PPC campaign brings in traffic to your site, with the selection of the right keywords that people can search through the net. The key to being effective with Adwords, or other PPC programs is carry out effective market and keyword research before you spend on clicks that may not convert to your desired result. There are many factors that contribute to whether market is profitable (e.g. affiliate programs, supply vs. demand, industry conversions, keyword selection etc.), most of which require research and then the corresponding analysis of the “niche” market or industry. Once you have a handle on the market, and potentially converting keywords, it is necessary to test the theory by effective PPC bid management. Identify first the maximum CPC you are willing to pay for a given keyword or phrase. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly. It is also worth mentioning that bids will differ for the same keyword phrases in various search engines. Often, when entering a new market, it is wiser not to bid for the top spots, or perhaps even the first page, especially with Google, since: 1) It is often very expensive, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results in effective conversions. Try bidding for lower spots instead and work your way up through good adcopy, good CTR and an improved Quality Score (QS) which will allow you to obtain a higher position for less costs than a competitor with a weaker QS. Often through good keyword research, you’ll find keywords with lesser bids get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. Using PPC in promoting your website, product or affiliate products will only be successful if you take time to do effective keyword and market research, building many adgroups and campaigns across the major engines and studying the performance of every group. In this way, you can derive the most value from adspend. The authors of Beating Adwords are AdWords and PPC 'experts' who are already earn an incredible income promoting affiliate products with PPC campaigns. I have personally utilized the techniques taught in all my campaigns and seen a dramatic improvement to my quality score, CTR and thus lower Costs per Click (CPC). By buying Beating Adwords and putting the ideas to work, you will not only recoup the price but also you should rapidly see a dramatic improvement in your advertising campaigns and your AdWords ROI should start increasing dramatically. If you use, or are thinking of using PPC in your Internet Marketing efforts, Beating Adwords is the one and only product you need for Google AdWords success and PPC success generally and I have no hesitation in recommending it to any newbie or veteran alike who is serious about taming adwords and following the Way of the Wealthy Affiliate. It also has a 60 day 100% money-back guarantee! So you have nothing to lose. Instructive, Informative and Superior, do good market and keyword research, apply the techniques and The Possibilities are Endless!
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