How To Build A Website | Becoming The Spider: Next Generation SEO Tactics

Just when you believed you had all your SEO tactics figured out, the web goes and changes on you. Not just the rules of the game but it takes the whole web platform right out from under your feet and changes it. What's a poor webmaster to do?

Web 2.0 changes the whole ballgame. It not only places the Internet user squarely in the middle of things, but it gives that user the means and power to create and manipulate data. Web 2.0 dramatically changes how we view and use the web. Actually, in many respects, it creates a whole new Internet.

Just what exactly is Web 2.0? What does it mean? Is there a precise definition that all webmasters can get their heads around and understand? Not really, many believe Web 2.0 is just another one of those contrived buzzwords, signifying mostly marketing hype!

However, perhaps the simple definition can be found in the word "you"! Time magazine probably summed it up best by making reference to the "you" in user generated content. Web 2.0 is basically all the platforms that give us this brave new user-powered interactive Internet, generally referred to as 'social media'.

Web 2.0 can be seen or manifested in such sites as YouTube, MySpace, Del.icio.us, Digg, Squidoo... Web 2.0 uses scripting languages such as Python, Perl PHP, RSS... to construct interactive platforms that websites can use to create all this user-generated content.

Many refer to these evolving formats and scripting platforms under the name AJAX and no this does not refer to the popular cleaning agent under your kitchen sink! This AJAX (Asynchronous JavaScript and XML) comes from Google and takes web based interactive programs such as Google Maps, something that's usually associated with desktop applications, but is now being applied on the web. If you have used Google Earth, you will realize how powerful and revolutionary these new applications can be, not to mention, they are a whole lot of fun.

Many point to Tim O'Reilly, the constant innovator of many technological changes on the web. O'Reilly has been at the forefront in discussions and conferences on the nature and substance of the 'meme' open source platforms dominating the new social media.

How all this new media plays out is anyone's guess but all webmasters should optimize their sites for this new Web 2.0 and take full advantage of all the SEO possibilities presented by this brave new Internet.

You must place a blog and RSS feed on all your sites. This is a fairly simple procedure to do with free server-based programs such as Wordpress. Having a blog and RSS feed will place your site into the whole tagging process. Each category you create in your blog will be seen as a tag by such sites as Technorati. RSS stands for 'Really Simple Syndication' and your RSS feeds will get your content distributed across the web. A simple and easy way to tap into the new Web 2.0 universe.

Join as many of these highly interactive sites as you can: MySpace, YouTube, Del.icio.us, Digg, Wikipedia ... my favorite is Squidoo, where you can create Lenses on different topics that interest you. User driven content that's utilized by all the major social media sites. Of course, link back to your sites in your posts and creations in these user-created content havens and watch your PR ratings go way up.

Place interactive scripts and platforms on your own sites. Have membership forums, polls, blogs, feedback forms, user-contributions... to build unique content driven sites. Become the spider!

Be constantly aware of the tags (keywords) you're creating with your blogs and sites. This can have a very beneficial effect on your traffic and rankings. Closely relate these tags to the content on your sites and build higher rankings in all the major search engines.

Especially important for affiliate marketers, you need to cover special niches where there is less competition and content. These narrow niches make up a large portion of the whole vast web, creating content in these unique areas will get your site included in the search engines a lot quicker and keep them there a lot longer.

Be constantly vigilant in placing your sites in the whole 'Interactive Game', building links and partnerships with the important YouHubs: MySpace, Del.icio.us, YouTube, Digg, Squidoo... the more connections you have, the more your own sites will prosper.

No doubt, Web 2.0 will play an ever increasing role in the development and evolution of the web. Make sure your sites are optimized and in the 'You' game. Create blogs, RSS feeds, interactive forums, membership areas, user-generated content and truly make your sites interactive havens in their own right. Just remember to tag everything and your sites will reap the benefits of this new Web 2.0 generated SEO gold rush.

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The author is a full time Internet Marketer with numerous sites on the web, including two niche sites on Internet Marketing. His main site is Internet Marketing Tools

For the latest and most effective marketing tools try: Marketing Tool Guide

I searched for months online, before I found a program, where I didn't need to know any HTML or tech geek programming stuff and helps me build search engine optimized web sites that are search engine friendly, that my visitors would love and will get me much higher ranking in the search engines. The program that I discovered for building highly optimized web sites, is: Site Build It

The video below shows you exactly what is possible with Site Build It.

You can read my honest Site Build It review here...

A very great guide for beginners, that will shows you how to earn affiliate commissions from other peoples products. Jeremy shows you in detail exactly how to build highly targeted websites around a merchant's products or service. Highly recommended for those who want bigger affiliate checks.

To get the full story visit, Jeremy's affiliate marketing website.

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