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Building a "Targeted" Email List of Your Own

BY: Vic Bilson
Words: 499

Building a quality "targeted" opt-in email list is the most important thing you can do for your business.

Did you get that?

Building a quality "targeted" opt-in email list is the most important thing you can do for your business. This is where the game begins... to find leads or to find people to talk to.

The quality of your opt-in email list will determine the future success or failure of your online business.

If your business is faltering - if your car is sputtering for lack of gas - if you're not seeing much activity going on in your business.... the reason is most likely because you are neglecting this very important part of building your business.

There are lots of ways to build your very own opt-in email lists and I cannot cover them all here, but I will introduce you to some very basic list building fundamentals that will get you started.

"Opt-In" Visitors From Your Web Site - sometimes called "Lead Capture"
This in one technique you absolutely must use if you have a website. The technique is a very simple: You would place a "form" or a simple "email" link on your website with a short message that tells visitors to subscribe to your mailing list. In return for doing so, offer them something for free! A free report, newsletter, or ebook will work great here.

The reason why doing this right now is very important is because you are missing out on a great opportunity to capture your web site visitor�s email addresses. Since you already are spending time and money to promote your site, why not get them to leave their email address with you before they leave and never return again. Most visitors will not buy from you on their first visit. Unless you provide this option on your web site you will lose most of these prospects forever. Most of your marketing efforts and dollars will be spent on classified ads, banner trades, search engines, etc. will go down the drain forever.

If you are familiar with creating web sites and forms or know someone who is, you can easily put a simple form anywhere in your web site. If you don't know how to create them, most autoresponder services provide subscribers the ability to easily create their very own web site with custom lead capture forms connected to an autoresponder so people can get your free report sent to them automatically within minutes of requesting it.

Lead Capture is a PRIMARY strategy I use for building my prospecting list. In fact, just about everything I am doing online is to create a steady flow of "opt-in" subscribers using lead capture pages.

In addition to my lead capture pages, I also purchase inexpensive list building services to regularly get new subscribers to my automated email series.