Handcrafted Childrens Furniture for EcommerceBY: Ken Schulte
Offering hand crafted children’s furniture online for sale is a terrific niche market. If you drill down a bit more you will find that you can offer items like tables and chairs sets, small bookcases and wall decorations. People love anything that is handcrafted and do not seem to mind spending money to make their kids rooms look great. Add the fact the children’s demographic is continuous, and you have a terrific market opportunity. Demand is strong for this market if you approach it with a good plan and a sensible mind. Pros and Cons Cons First of all, anything that is hand crafted involves significant time. If you plan on making the items yourself, it can involve an amazing amount of time. I started out in this business out of the passion of creating something special. I quickly learned that the time to make each unit actually ate away at my bottom line because of the time it took to make the units. If your items are painted you have to contend with sanding, priming, painting at least two coats, artwork and sealing the project. Any shortcuts you can make will help cut down on your assembly time. If I were to coach someone through this process today, I would recommend having someone cut your parts or even supply everything you need. Anything you can do in this capacity will save you time which means you save money. Pros Just about everything today is made overseas. Finding good quality craftsmanship with a personal flair is getting harder and harder. You can build up a great following if you can offer special made items. Younger children’s items like tables and chairs do especially well. Targeting the right crowd of buyers also helps you sell for a better price. The “walmart” price conscious buyer is not who you are really after. Goods on the very high end also do well offering a higher margin but less frequency of sales. Of course this all is a matter of research. We made the habit of using commercial artists that were just starting out and willing to work for reasonable items. We would offer to name a line of products using their name and that had some good selling appeal. Who would not like having their own furniture line? (it reminds me of giving a person a title instead of a raise, but it does work) Another technique that works well is outsourcing your parts after you develop a good feel for what is selling. There is nothing wrong with importing chairs or blank parts to help cut down your production time. Submit your own designs and many importers will build to your exact specifications. Finishing the product yourself using this technique can still be labeled with the handmade label. This is a powerful technique but you have to order parts in larger quantities to make it work best. If you are thinking about setting out to specialize in this field, it can be very rewarding. Knowing the obstacles before you get into is, can make the difference between staying in the market or moving on to something else.
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