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The 5-Minute Guide To Removing The Seasonal Sales Slump From Your Web Business
BY: Rockford Tapscott
Words: 452
Is the niche market your website sells to seasonal? Do you make lots of sales in summer (or winter, fall or spring), around Christmas, or some other time, but can’t give stuff away at other times of the year? You’re caught in the seasonal sales cycle…and the good news is, there is a way around it. Here’s how… Our friends at Google have supplied us with the perfect tool for beating the seasonality right out of our online businesses – best of all, and it’s absolutely free! The tool is called Google Trends (just do a Google search for it and you’ll find it right at the top). So what’s so good about Google Trends? Let’s use an example to see the power of this cool research tool in action. Say you sell golf equipment, golf videos and other golf information products online. A quick look at Google Trends reveals that golf is a very seasonal market. Huge search interest around Christmas, which drops off significantly in the middle of the year. This is the ‘seasonal bias’ of the golf market online and you probably never even knew exactly why your sales were so great at Christmas and really bad at other times of the year. Now you can see it graphically displayed and actually DO something about it. The solution? Find related products and services that have either no seasonal bias or one that is opposite to the one your main market exhibits. For example, “golf holidays” has a very small seasonal bias, so you could build content and do PPC campaigns targeting golf holidays in popular regions (through affiliate programs) all year round to smooth out your income stream. Another strategy is to look to see if there are other countries outside North America where the seasonal bias is not related and heavily target those markets when the North American market goes to sleep. Or you could even diversify away from the golfing market slightly and find different niches that golfers are also active in and either create additional sites or add new resources to your current golf site to even out your income flow. Google trends will prove to be an invaluable research tool for everyone building a business on the Internet and used wisely will help you earn a much more consistent income from your online businesses. You owe it to yourself to check out this powerful tool and put it through its paces… Rocky Tapscott is the author a free 7 Part Mini Course “How To Build The Perfect Home Based Business Around Your Favorite Hobby, Pastime, Sport Or Skill” which uses 6 real life case studies to show how others have used a proven system to build profitable businesses around their favorite hobby. Drop by http://www.hobbyandlifestyle.com/ecourse.html to grab your free copy.
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