The Ugly Truth About Resale Rights - Part IBY: Liz Tomey
As information marketers we continually keep buying products with resale rights, and wonder why they don't make us any money. If you know what products to look for then there is no reason why you shouldn't be making money with resale rights products. They are great for list building purposes, back end sales, product packages, and many more profitable ventures, but there are down sides to resale rights products, and if you don't know what you are doing, you will lose money! This is Part I of a series of articles I will be writing to help people understand the truth behind making money with resale rights. Today I will be discussing Ugly Truth #1 - Low Quality Resale Rights By doing a search on any search engine you'll find thousands of offers for different resale rights products and/or packages. The only problem is that most of these products have been around forever. You can't give them away much less make money from them. When buying products with resale rights, there are a few things you need to look for as far as the quality of the products. I've created a short check list you should look at each time you go to buy a product with resale rights. 1. When was the product published? If the product is over a year old, I usually wont buy it. Many things change within a year, and I only want to provide up to date information to my customers. So before you buy, ask how old the product is. 2. I do a search for the product on the main search engines to see how much competition there is for the product. If 20,000 other people are selling the same resale rights product as you, then how are you going to be different from them with the same product? There are millions of people online, but you still have to stand out from the crowd. Don't buy resale rights products that everyone and their brother is trying to sell. 3. Does the product come with a marketing package? When I buy a resale rights product I usually wont buy it unless it comes with graphics, and a ready to go sales letter that I can edit. I do make changes here, and there, but to save me time to get me quickly profiting with a product, I want a sales letter that's ready to go. If this isn't stated in the sales copy for the product, ask the owner of the product if a marketing package comes with the product. If not, then I would look else where. 4. Can the product help your customer in some way? We all want to make more money, save time, and solve our problems. Make sure that the resale rights product can help your customers in some way. We all like to make money, but it all starts with making a customer happy. Be sure that you are helping them! 5. The price of the product. It is easy to understand why there are different prices for different brands of a physical product. The price tag can easily determine the quality and contents of the product. Information products are no different! To make money with resale rights products, you have to spend a little money. Don't buy a product just because it's cheap. Usually the more expensive resale rights products sell better because there is less competition. Most people wont spend money to make money. If you had to pay $197 for a product that only 400 other people were selling and could make $3000 from that one product, why would you pay $20 for a product that 4,000 people are selling and you may only make your investment back? These are the top five things you need to be watching for when it comes to the quality of a resale rights product. You are sure to make more money off of resale rights products that provide good information, that doesn't have a lot of competition, and that can help your customer. Use your head and follow this advice and you should do well with profiting with resale rights!
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