Your Business Blog’s Content

The content for a blog and ping type blog is relatively unimportant. All you need are the links to the site you want to have indexed. Why? Only spiders will ever see the blog.

However, when you are creating a blog for business purposes, you need to purposefully creating blog content that has your keywords. As a Business Blogger, you can make your blog more powerful by using keywords in your content.

Using keywords in the content will ensure that search engines find your blog. And if search engines find your blog, there is a better chance that people will read what you wrote. And if you can get them reading what you wrote, then those interested in your topic are ready to be captured by your product or service.

This approach may sound like too much trouble. But consider this: if you are going to go to the effort of creating and maintaining a blog (and they are a lot of work), then why not make sure that the blog is found on the search engines via the keywords most searched by your intended audience.

You can still use BlogThis! but you will want to add some of your own content to the blog body. Let’s take a look at how to do this.

Assume that you have a business that is concerned with computer security and have a blog named Computer Security at computer-security. As you were browsing the web, you came across the a good computer security article here,  that will help you motivate people to switch over to Foxfire instead of staying with Internet Explorer.

You would highlight a particular section and then use BlogThis! just like in you were taught in Chapter 5.

Now it is time to add your own words. In this case, I added words both before and after the quote.

Don’t forget to click on the list to get the correct blog before publishing. The blog will post will look like this:

Take a look at the second paragraph. That is the BlogThis! paragraph. If you don’t like the way the paragraph starts, you can make adjustments to the HTML. The HTML in the body of the post that shows the link to PCPRO is:

<a href="htp://www.pcpro.co.uk/news/65700/security-company-warning-of-vulnerabilities-in-windows-xp-sp2.html">PC Pro: News: Security company warning of vulnerabilities in Windows XP SP2</a>:
If you don’t want your sentence to start with” PC Pro: News: Security company warning of vulnerabilities in Windows XP SP2” you can change the highlighted words to something else. For instance, you might want to say “A professional in the report states”

The HTML link would look like this:

<a href="htp://www.pcpro.co.uk/news/65700/security-company-warning-of-vulnerabilities-in-windows-xp-sp2.html">A professional in the report states:</a>

In this way, the finished blog entry would look like this: