Wine and Chocolate


About LA Weekly: Print Advertising
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How to improve your click through rate in Google AdWords
Your ad position in Google relies heavily on your click-through-rate compared to your competitors. Read on to learn how to re-write your ad text to increase your CTR and your return on investment.

Super Bowl Advertisers Fumble Paid Search Engine Marketing Efforts
(PRWEB) February 6, 2006 -- Market research indicates that advertisers see a direct correlation between their offline advertising spend and the amount of search engine queries against search terms associated with their brand, product or service.

So very 'True' to life
* A new staging of the play "That May Well Be True," by the Ruskin Group in Santa Monica, hinges not so much on Jay Reiss' deft but unassuming little story as on the art made of it by director Paul Linke and three utterly in-the-moment actors.

RIC's jet-propelled marketer
Dana Wesley is a marketing person but also has become Richmond International Airport's behind-the-scenes troubleshooter, helping travelers find answers.