How to Setup a PPC Campaign for an "Established" Website
Search Engine Guide - I'm sure most Search Engine Guide readers have seen articles about how to set up a Pay-Per-Click campaign. The majority of such articles are written for novice webmasters who don't receive much website traffic and have never done the comprehensive

Interview with Jill Whalen of High Rankings
WebProNews - One of the long-standing and popular voices on search engine optimization is without question, Jill Whalen. From back in the day, you might remember the Rank Write Roundtable that she published along with Heather Lloyd-Martin . Today, Jill is a

When Time Is On Your Side: The Power of SEO
MediaPost - ALTHOUGH PAID INCLUSION PROGRAMS AND paid search campaigns provide the most immediate marketing results, SEO strategies generally provide the most cost-efficient and the most consistent traffic. So, when you have only a modest marketing budget to

Wordtracker vs Keyword Discovery
WebProNews - There's an interesting thread over at HighRankings Forums on Wordtracker and Keyword Discovery debating the accuracy, pros and cons of each. I've been a Wordtracker user for at least 6 years and have been dabbling with Keyword Discovery off and on

To Market to Market: Why Content is King
Search Engine Guide - Perhaps it was the dot-com hype or perhaps barriers to entry on the Internet are just way too low. Whatever the reason, intelligent and otherwise successful entrepreneurs continue to throw money at websites as if they were buying billboard spots on