Local Cable Ad Sales
Multichannel Online - The commercials are between 2-3 minutes long. "We are trying to bundle everywhere we can," says Insight Media senior vice president Kevin Dowell. The on-demand commercials generally take the form of short testimonial and explanatory vignettes from

Web Tools Employ The Human Factor
Washington Post - SAN DIEGO There's a push throughout techland these days to start humanizing computers and let people crawl inside to take control. To which I say, "Show me a comfy crawlspace, and I'm there!" The human-computing chorus hit a fevered pitch here this

HBO Plans Mob of Promo
Multichannel Online - Home Box Office has brought out some big guns in support of the penultimate season of The Sopranos . Returning after a 21-month hiatus, David Chase s acclaimed mob series is being backed by a full-scale affiliate acquisition campaign, complemented

News24.com launches Games Channel
Biz Community - SA's largest news site News24.com has launched their Games Channel featuring a wide selection of free online gaming titles from casino, puzzle and card games to sport and arcade games. Developed in partnership with leading entertainment portal

Travel companies reap the benefits of TTI conference
TravelDailyNews.com - Beyond Search tackles the industry s concerns that search engine marketing is getting too expensive and that there are other alternative ways to market online. The conference will explore subjects such as affiliate marketing, online loyalty schemes