Target your Ad Copy for Better Results
In search (especially through PPC ads), we have the luxury of picking the keywords we're found for the more targeted the keywords the cheaper they are.

iMedia Connection: How Testing Can Improve Ad Copy
In a new regular column, Marketing Experiments reveals how choosing product, service or domain names based on subjective preferences alone can lose you ...

How to Write Your Own Ad Copy: A Guide to Get You Started ...
How to Write Your Own Ad Copy: A Guide to Get You Started by Suzan St Maur August 19, 2003. Of course my advice to marketing folks who want to write their ...

Four ad copy traps that ensnare even experienced copywriters! By ...
Four common mistakes in advertising copywriting, and how to avoid making them.